- Demonstrate capabilities of Datorama custom connector to get on-demand data such as Ads data from the relevant source to the Datorama user via MuleSoft.

- Demonstrate alternate methods to deliver marketing data into Datorama via MuleSoft.

- Provide insight on the Datorama marketing dashboard where users can capitalize on what’s working and course-correct what’s not across all the campaigns. This helps users to take action on day-by-day recommendations to keep KPIs performing on track.